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Overview

Metra is the leading distributor in Middle East in sales, marketing and logistics for the IT industry.As a very important link in the technology value chain, Metra creates sales and profitability opportunities for vendors and resellers through marketing programs, logistics services, technical support, financial services and product aggregation and distribution.Since its beginnings in 1982, Metra has connected technology solution providers with vendors, identifying markets and technologies that shape the IT industry.

The company supports operations through an extensive sales and distribution network throughout the Middle East region and has future plans to widely expand in the promising African market.

Currently Metra is:
  • Fully operating in 11 countries with local sales office & logistic centers with more than 1000 high qualified employees across the Middle East Region.
  • Representing more than 20 vendors.
  • Serving more than 5,000 resellers.

Strategy

To constantly develop our capacity for learning and growth as an organization through the continuous investment in our people and information systems. We expect such investments to yield their results in the quality of our relationships with our vendor and customer partners.
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